Strategic Marketing and Communications Leader Proactive, and solution-oriented with exceptional experience developing and implementing strategic communications strategies and innovative initiatives that build compelling brand stories and support strategic goals. Excellent manager and mentor, effective working with all levels toward achieving success. Extensive background collaborating with advancement, admissions, academic affairs and all other units within higher education institutions.
COMMUNICATIONS EXPERTISE
Higher Education Marketing & Communications
Brand Identity/Management
Strategic Planning
Communications Management
Public Relations/Media Relations
Writing: Editorial, Organizational, Promotional
Crisis Communications
Logo Design
Visual Brand Identity
Publication/Poster Design
Magazine/Editorial Design and Art Direction
Creative/Art Direction
EXPERIENCE
Wilson College
Vice President for Marketing and Communications (current)
Chambersburg Chamber of Commerce
Member, Board of Directors (current)
Colby College
Director of Integrated Marketing Design
Design Director
Associate Director of Communications
bdspeer Design
Freelance design and marketing
PROFESSIONAL AFFILIATIONS
American Marketing Association (AMA)
Public Relations Society of America (PRSA)
Council for the Advancement and Support of Education (CASE)
Design Management Institute (DMI)
American Institute of Graphic Arts (AIGA)
AWARDS
Admissions Marketing Report
Colby College viewbook: National Design Competition
Unity College catalog: National Design Competition
Council for the Advancement and Support of Education
insideColby (recruitment package): District I Communications Competition
Colby magazine: National Communications Competition
Colby magazine: District I Communications Competition
insideColby (recruitment package): District I Communications Competition
Colby magazine: District I Communications Competition
Colby College viewbook: National Communications Competition
Colby magazine: National Communications Competition
Colby magazine: National Communications Competition
Colby magazine, editorial design: National Communications Competition
Colby magazine, cover design: National Communications Competition
Colby museum press kit: National Communications Competition
eduStyle.com
insideColby.com, best integration of social media/networking: International Competition
Mead Paper Corporation
Colby College viewbook: The Mead 60
Society of Publications Designers
Colby magazine, editorial design
University and College Designers Association
Colby magazine: National Design Competition
insideColby magazine (admissions magazine): National Design Competition
insideColby magazine (admissions magazine): National Design Competition
Colby College viewbook: National Design Competition
Colby College viewbook: National Design Competition
Colby magazine: National Design Competition
For a full resume email me: bdspeer_at_gmail.com